See the feature here.

The whole world is getting into the social networking business.  Yes, even the trade show and convention industry is not immune from being caught up in the idea.  This week we are featuring a company that makes networking for the convention, conference meeting or trade show and event business easy and affordable for organizers.  I had a chance to sit down with the a founder at Eventscope. Eventscope is a UK based company that has taken the networking we normally get when attending an event to the next level and beyond.  With the companies like Facebook, Twitter, NING and all the other social sites all taking off this company is offering up some groundbreaking technology all of us should be looking into for our next event.

I had a chance to talk a bit about this cool new application with one of its founders, Hetty Browne, (pictured right).  I loved that this concept was started while her and Ewan MacLeod were sitting eating pizza.  This is the perfect application to be born out of a situation such as chatting over pizza which is what the ultimate social experience.  After speaking to Hetty, they are working now to move their online application to the next level by offering it here in the United States as well.

In our industry of trade shows and conventions we always talk about the face to face experience and how we can get the most from the networking opportunities.  This new and exciting application let’s you network both prior to the event, during the event, and long after the event is done.  I always talk about how hard it is to handle all of those business cards I get, that messy pile of contacts I have on my office floor right now as a matter of fact, and this company eliminates that problem.  I could go on about how much more that is environmentally better than business cards.

This application can also take your branding to the next level as they have the ability to be flexible with your setup.  Think about your other marketing efforts when using this application and how it can help.  They can assist in that area as well.  You can sell branded spots in the system which will help you pay for their service which I think I told them was not nearly enough of a charge.  They are quick to get you set up and can make life easier for your networking needs.

I suggest that you check out their live online demo for a better understanding of how their system works.  They have a long list of clients and I recommend that you get added to list soon!  Don’t only take my word for it, others also have chimed in.