Create New Sponsorship Categories for Your Next Event
By Rob Hard

Looking for ways to create sponsorship opportunities for your next special event or program? It seems that imitation is the greatest form of flattery.
That is, if you\'re having difficulty with brainstorming ideas for your sponsorship categories, it\'s reasonable to take a look at what other successful organizations have done, and incorporate their ideas into your program.

So let\'s take a look at the sponsorship categories for Super Bowl XLIII, and its related sponsorship categories for insights into what activities other organizations may wish to sponsor at your next event:

Tampa Bay Super Bowl Host Committee Hospitality/Entertainment Opportunities

•    Super Bowl XLIII Game Tickets
•    Super Bowl XLIII Luxury Box (16 seats)
•    Hotel Room (Access) for Super Bowl weekend
•    Host Committee Media Party Tickets
•    Host Committee Friday Night Party passes
•    Chairman VIP Sponsor Event passes
•    Host Committee Golf Outing Invitations
•    Host Committee Luncheon Invitations
•    International Media Reception Invitations
•    NFL Experience Tickets
•    Taste of the NFL Tickets
•    Super Bowl XLIII Pre-Game Hospitality
•    NFL Player Personal Appearances
•    Bus Transportation for Game Day (50 passenger)
•    Limousine Transportation for Game Day (8 people)
•    Super Bowl XLIII Parking Passes

Tampa Bay Super Bowl Host Committee Marketing/Promotional Opportunities

•    Exclusive Sponsorship of the Host Committee Super Celebration Series
•    Super Celebration Series event title sponsorship
•    Couponing/Sampling at Super Celebration Series events
•    Register-to-Win Contests
•    Recognition in Host Committee Publications
•    Sponsor recognition at Host Committee private events and Super Celebration  Series events
•    Logo Identification and hot link on Super Bowl XLIII Host Committee Web Site
•    Exclusive Sponsorship of Volunteer Program, includes Logo Recognition on Super Bowl XLIII Volunteer Uniforms
•    Local Radio and Television Sponsor Tags
•    Corporate Logo Identification in Local Print Media Inventory
•    Emerging Business Program Sponsorship
•    Exclusive Sponsorship of Media Party
•    Rights to use Host Committee Logo, to brand association with the Super Bowl XLIII
•    Exclusive Sponsorship of Host Committee Kickoff Luncheon
•    Exclusive Sponsorship of the Super Host Campaign
•    Exclusive Sponsorship of the Host Committee Sponsor Party
•    Exclusive Sponsorship of the Host Committee VIP Sponsor Reception

Create Your Sponsorship Categories

Using the Super Bowl sponsorship opportunities as a basis, it\'s easy to recognize just how many sponsorship directions any community event or corporate outing may find. The following includes a few ideas that many event organizers tend to overlook, but may be easily noticed just by referencing the NFL\'s strategy listed above:

•    Media room sponsor
•    Invitations sponsor
•    Event tickets sponsor
•    Volunteer program sponsor
•    VIP events sponsor